The History of Pinarello

Pinarello began in 1952 when Giovanni “Nani” Pinarello opened a small bicycle shop in Treviso, Italy, driven by a passion for racing and a simple goal: to build the world’s best bikes. What started from humble roots quickly grew into one of the most celebrated names in cycling, with iconic victories, innovative design and performance at the heart of the brand’s ethos. Pinarello frames became known for pushing engineering boundaries as the company evolved alongside the sport.

Over the decades, Pinarello has forged a legacy of excellence through partnerships with elite racing teams and riders, helping secure some of the sport’s biggest wins, including multiple Grand Tour victories. Today, the brand stands as a symbol of both Italian craftsmanship and high-performance innovation, continuing a tradition of success that began more than seven decades ago.

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GRAVEL

Whether it’s short spins off the beaten track or multi-day escapades, our gravel bikes will take you as far and as fast as you want to go

GREVIL

ROAD

Conquer every mountain and crush every finish line with the greatest bikes on the road today.



F7 SERIES

MTB

Dogma XC frames were initially developed in collaboration with INEOS Grenadiers riders Tom Pidcock and Pauline Ferrand-Prévot, who have already achieved massive successes on the bikes, both winning world titles in 2023 alongside a host of other triumphs. The duo will compete on the Dogma XCs at the 2024 Olympic Games in Paris. 

DOGMA XC

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