Founded in 1976 in a small barn in Waterloo, Wisconsin, Trek was born from a passion for creating exceptional bicycles. What started as a handful of handmade steel touring frames has grown into a global leader in cycling; all while keeping strong roots in craftsmanship, adventure, and innovation. Trek is built on principles: durability, performance, and pushing the limits. From racing to everyday rides, road to mountain to e‑bikes, every product is made with the idea of helping riders enjoy their journey, whether that’s a simple ride around town or competing under pressure. As a family-founded company still guided by its founding values, Trek believes bicycles do more than transport us, they improve lives, strengthen communities, and promote wellness for both people and planet.